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Study: Web Users Spend More Time on Content Sites

In March, consumers spent less time than in February visiting e-commerce and search sites (by 3.8 percent and 2.2 percent, respectively) and slightly increased their time spent on content and communications sites - 1.1 percent and 1 percent, respectively, according to a report by the Online Publishers Association, reports MediaPost. Based on Nielsen/NetRatings data, the study also showed that in March web users spent 17.8 percent of their online time at shopping sites and 37.4 percent of their time browsing online news or entertainment websites. Search engines accounted for 4.5 percent of users' internet time.

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