Internet Retailer: Web outshines catalogs, direct marketing and telemarketing, study says
A Dieringer Research Group study of 3,000 Americans found that the web has become the most popular remote shopping method, with almost 100 million people making a purchase after using the web to research choices. That was head and shoulders above catalogs, direct marketing and telemarketing, which combined managed to inspire only eight percent more people than that. The study found 114 million adults searched for product information, with 98.9 million of them actually making a purchase. It also found that 60 percent of adults use the Internet regularly and that most people use the web to shop.