DM News: Goodmail: Consumers Like E-Mail Postage Idea

The company that wants bulk emailers to pay it "postage" fees, which it would then split with ISPs, sponsored research that showed that email users love the idea of bulk emailers paying postage. After establishing that 90 percent of emailers dislike spam, Goodmail had a polling company add the question, "Is it a good idea to shift the cost of e-mail from the ISPs to those who send mass e-mail?" Five out of six agreed.

Then again, if they had then asked the question "Is it a good idea for bulk emailers to be sent to Mars with limited oxygen supplies?" or "Is it a good idea for bulk emailers to be strapped to trees outside hibernating bear dens" they may have seen similar results.