Digital Bulletin: Move Online Ads Around For Effectiveness, Says Study

A new study from the Usability Company and Eyetracker has just now found that viewers get used to same size ad positions on a website and begin to ignore them. Another revelation in the study was that animated ads and ads placed within editorial deliver higher recall.

Usability Company Director Marty Carroll reveals the impressive value of this study saying, "With this new method of research being able to inform on the most effective size, position and shape of online adverts, there's a strong case for testing advertising creatives on users, as there's no point using ads that will be ignored from the outset."

Apparently, testing creative is a good thing to do before launching a campaign.