MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
Laredo Group - Click Here!

Study: MSN, Google Most 'Relevant' Search Results

MSN Search and Google produce the most relevant search results according to a study by search marketing firm IntraLink, which conducted 250 test searches on the major search engines this spring, writes DM News. In the study, MSN search-results relevance scored 19 out of 25; Google was second with a score of 18; Yahoo and AOL scored a 13; Ask.com had a score of 11.


IntraLink found that Google, AOL and MSN had the "freshest content," while Ask.com showed the oldest information, according to the study.

The relevancy scores were based on the number of exact matches on the first page, performance during difficult searches and freshness of content, among other factors.

Related Topics

user experience
major players news
search engine marketing
research & stats
measurement & analytics
tools & software

Search

E-Mail This Story email this story «

Subscribe to MarketingVOX|News