The Baptist Online Standard: Survey finds 'moral myopia' in advertising industry

A University of Texas professor interviewed many marketing executives and found them to be largely amoral and reluctant to even talk about moral implications their work may involve. More than 50 ad execs were interviewed at 29 agencies. The professor found that most suffered from both a "moral myopia," declining to see moral issues and a "moral muteness," opting not to talk about any that they did see. "They don't see the ethical issues unless they are tied to their own self-interests," said Professor Meme Drumwright. "Such as when they think someone is stealing their idea."