DM News: Study: Most Tech Marketers Don't Measure ROI

Tech marketers tend not to measure their return on investment for marketing, according to a new study by the Chief Marketing Officer Council. Four out of five companies completely lacked the systems necessary to measure the impact of marketing efforts, despite spending about a quarter of their revenues on marketing expenses. The marketing executives aren't happy about the lack of measurement, with 80 percent reporting that they're dissatisfied with their ability to report on marketing effort performance.