Internet Retailer: What car dealers lose by ignoring e-mail marketing

While a self-serving survey, a study did find that email marketing boosts auto dealer marketing return on investment in several interesting ways. The 365 Marketing study showed that email marketing to local car customers garners about five times the response rates of traditional DM efforts. The study found that few are taking advantage of the opportunity, though. 365 Marketing founder Deanie Gregory said it was largely due to "technology and cultural barriers."