MediaPost: OPA Study Suggests The Web Plays A Central Role In The Lives Of 18-to-34-Year-Olds

The Online Publishers Association, along with comScore Networks, conducted a study that examined the Internet habits of 18-34 year olds and made a not very stunning discovery: young people have embraced the web as an integral part of their lives. Thirty-eight percent of all time spent on the web is accounted for by this age group. Activities such as viewing and sharing video and downloading music index much higher than the general Internet population.

While the study does state the obvious, it's findings such as these that need to make their way to the desks of many an Internet-shy corporate executive as yet another proof point about the viability of the medium.