Advertising.com release: Call-to-Action, Color and Size Significantly Impact Campaign Performance

Advertising.com released a study this morning showing that small changes in visual qualities like color and size, in addition to calls to action, significantly affect online ad performance. Calls to action, not surprisingly, turned out to be the biggest factor in ad efficiency during the 10 million impression test that used three different advertisers. Ads with calls to action saw an 85 percent increase in revenue earned per ad over those without a call to action.