Mexican elites' attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies - Argentina, Brazil, Mexico - by Synovate, the market research arm of Aegis Group, writes MarketingCharts.
The Synovate study examined media consumption, including television viewing, newspaper readership and internet usage:
TV channel viewing
Daily newspaper readership
Internet usage
According to Synovate: One of four Mexicans with internet access has purchased something online in the past 12 months; in particular, Top Management is more likely to book airline tickets and hotel reservations online; and airline tickets and music were the most popular online purchases.
Synovate's research also covers products and services consumed by affluent Mexicans as well spending and lifestyle data; MarketingCharts offers more findings from that research, here.
