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Study Profiles Affluent Brazilians' Media Consumption, Lifestyles

Brazilian elites' attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies - Argentina, Brazil, Mexico - by Synovate, the market research arm of Aegis Group, MarketingCharts writes.

The Synovate study examined affluent Brazilians' media consumption, including television viewing, newspaper readership and internet usage:

TV channel viewing

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Daily newspaper readership

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Internet Usage

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Synovate's research also covers products and services consumed by affluent Brazilians, as well spending and lifestyle data; MarketingCharts offers more findings from that research, here.

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