Brazilian elites' attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies - Argentina, Brazil, Mexico - by Synovate, the market research arm of Aegis Group, MarketingCharts writes.
The Synovate study examined affluent Brazilians' media consumption, including television viewing, newspaper readership and internet usage:
TV channel viewing
Daily newspaper readership
Internet Usage
Synovate's research also covers products and services consumed by affluent Brazilians, as well spending and lifestyle data; MarketingCharts offers more findings from that research, here.
