Users are comparatively slow
to adapt mobile features

Avenue A/Razorfish has released a study called the Digital Design Outlook, which finds that the "Web 2.0" trend is going mainstream with online users.

The report suggests publishers and advertisers look beyond mere website and banner ads to build a better online brand.

From RSS feeds to writing product reviews, the majority of online publishers are adopting the army of interactive features appearing at every corner of the web. 59 percent customize their homepages with content feeds and other features, while 41 percent write their own blogs.

Media and entertainment is apparently also being fully embraced online. 67 percent of 'net users have seen a video on YouTube, while 70 percent read blogs on a routine basis.

Furthermore, 85 percent of consumers have watched a movie preview online before going to see the film at a theater. 58 percent of consumers have used a service to download (iTunes) or order (Netflix/Blockbuster) films online, and 71 percent have watched a TV show online.

While consumers seek to get the most out of the web, trouble is brewing for online retailers that rely solely on Spartan websites of yore. 54 percent start their shopping search at general search engines, while only 30 percent begin at e-commerce sites. This suggests - at the very least - that webmasters examine the possibilities of search engine optimization to better avail users of their own pages.

Check out more findings at MarketingCharts or download the report at Avenue A's Digital Design Blog.