MediaPost: University Audience Skews Toward Communication
comScore, which tracks university students as part of its online research panel, concludes the following, MediaPost reports:
A category analysis of this audience reveals the extreme degree to which entertainment and communication-oriented sites are visited by university visitors relative to their proportion in the total Internet. Aside from the Education category, which is composed primarily of university websites, the Instant Messenger category has the highest proportion of university visitors (9.3%). University visitors are also highly over-represented at Entertainment websites, including Movies and Music (8.6 and 8.4% shares).
The article goes on to say that 70% of students use IM, compared to 42% of regular Net users.
