Things look different in HD

DoubleClick and Brightroll have incorporated high-definition (HD) video into streaming advertising, reports ClickZ.

Since the debut of Adobe's high-definition video format, HD video spots have primarily been used in expanding banner ads. DoubleClick and Brightroll now offer units that begin in a normal video window, but which can then be expanded to full-screen, high-definition video.

A number of advertisers, including Epson, plan to follow suit. But HD presentation is most likely to attract movie studios eager to showcase movie trailers in their best light.

Currently, lack of HD-capable inventory holds adoption back.

Image credit: Gloel.