Internet Broadcasting had a record 12.94 million online visitors for December 2005, a year-over-year increase of 29 percent, reports MediaBuyerPlanner. The company says its online local coverage of weather and news events during the period contributed to its second consecutive record traffic month, outpacing major industry competitors. The company co-produces 74 TV station web sites for NBC, Cox Broadcasting, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek, Scripps Howard, and Capitol Broadcasting Company.
The 12.94 million visitors, as measured by Nielsen//NetRatings, exceeded the company's previous high of 12.91 million visitors set the previous month and places Internet Broadcasting ahead of notable news sites like AOL News, NYTimes.com, USAToday.com, and Google News.
A variety of news and weather stories across the country accounted for most of the visitor sessions. In December, traffic spiked because of several winter storms that broke out across the East Coast, Midwest, and Southern California, as well as news on the transit strike in New York.
