ClickZ reports that Next Generation Advertising, a startup agency in Washington D.C., will be offering online creative and media services related to public policy issues. It will focus on rich media, especially video; its current work includes video campaigns on environmental issues and foreign policy. Its media services include advertising on blogs via the BlogAds network. A spokesman said the agency would avoid working on electoral campaigns or affiliating itself with any party or agenda. Target clients are nonprofits, corporations and associations.