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Startup Marries Lifecasting to 'Subservient Chicken'

At your command

A new startup is taking the concept of lifecasting — real-time video and text blogging — to what it hopes is a whole new level, allowing users to control its lifecasters' actions, a la Burger King's 2004 promotion, Subservient Chicken.

In private beta, users can log on to Mod My Life and watch two-hour shows where the site's "Modstars" obey commands in public locales, including the streets of Manhattan.

Suggested commands are voted on by users before they are texted to the Modstar, reports NewTeeVee.

Mod intends to finance its project with advertising and sponsorships. For example, they could plop a Modstar in a Coke factory and have users decide what he or she does and sees.

The site ultimately plans to have Modstars lifecasting from around the world so users can drop in on a show 24 hours a day. It also touts an algorithm that keeps dirty suggestions at bay.


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