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Starcut to Build Olympics Website for Mobile

Starcut has been chosen to build the Olympics Mobile website, which will host NBC coverage of the Beijing games taking place from August 8-24.

From the mobile site, fans may access polls, news headlines, videos, slideshow galleries and Olympian profiles. Most of the material will come from NBCOlympics.com.

"This site will provide the most ambitious sporting event coverage ever provided to mobile sports fans," said SVP Perkins Miller of Digital Media, NBC Sports and Olympics.

Miller's statement reinforces the claim NBC made last month: that the Beijing Olympics would be the most comprehensively-covered event on a mobile platform.

It will also be among the most well-sponsored, with close to $1 billion sold in ad inventory.

Access the mobile Olympics site at mobile.olympics.com. The link will also be sent directly to mobile phones that text "OLYMPICS" to 51515.

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