Ad Age: Starcom Wants Online Included in Upfront Buys
"It's time for us to use online as a way to deliver television commercials for our clients," said the chief executive of the world's largest media-buying company announcing his company's inclusion of online in this years upfront.
That executive would be Jack Klues of Starcom MediaVest Worldwide, my old boss. Great guy if I do say so myself.
"Offline arguably gets us more eyeballs," he said. "Online gets us more of the right eyeballs. Plus, more immediate and measurable results."
He said this to an audience of 500 at the recent iMedia Summit. It is refreshing to hear this from a big player in the media buying space. Surely, this bodes well for online media. Thank you, Jack.
