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Starcom to Tout PointRoll for Discount

Starcom IP struck a deal whereby it will favor PointRoll in making recommendations to its clients in return for price breaks on the rich media technology, reports ClickZ. Already, Lego, Kellogg's and Nintendo - all Starcom clients - use PointRoll's signature rollover ads.

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Starcom to Tout PointRoll for Discount

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