Online Spin: The Insertion Order That Ate Cleveland

Now that the legal weasels have had enough time to digest the 2.0 version of the industry's standard terms and conditions language used in advertising contracts, they've developed multiple exceptions and riders to interrupt what was, at first, turning out to be a fairly organized process.

Many sites are telling buyers that they use the standard "T's & C's," but they add various exceptions and additional terms that effectively make them as inconsistent and buyer-unfriendly as they were before the Interactive Advertising Bureau spent two years developing a new standard.