Hespos.com: Self-Deception: Pretending The Evil Isn’t Right Under Our Noses

Underscore Marketing chief Tom Hespos wrote on his blog that advertisers can't avert their eyes and claim not to know the origin of all this spyware junk cluttering up (and often grinding to a halt) people's computers. He directly accuses online buyers of causing the problem by succumbing to the "blind buy," whereby they pay for leads of unknown origin. He suggests four major changes to halt these practices: stop the blind buys; add contract language forbidding publishers from farming out lead generation; put pressure on competitive ad tracking services to look below the top sites; give agencies more time to turn around media plans, allowing them the time to put together real buys.