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Spy Act Threat to Be Neutralized with Cookie Exception

The committee shepherding the much-feared Spy Act bill, which would have thrown out the tracking cookie baby with the spyware bathwater, will rewrite the potential law so as to exempt all forms of cookies, according to MediaPost. In its original form, the measure would likely make impossible most of the behavioral targeting and other innovative internet targeting techniques. The bill, without the amendment, passed the House by 399 to 1 last year, showing how twitchy representatives can be when they face a popular measure. The Senate sat on the bill until it expired. The bill will still require companies to get explicit permission from audiences before collecting personally identifiable information and make illegal the installation of software without permission.

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