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Spy Act, though Amended, Still Worries

Net firms continue to harbor fears that the now-amended Spy Act can cause market havoc, according to MediaPost. The Advertising Research Foundation published an open letter indicating its concerns about the bill's Section 3, which makes research firms gain explicit permission before collecting data on individuals. Various executives around the internet share concerns that many white hat measurement and targeting mechanisms are getting thrown into the same bucket along with nefarious spyware and keylogger applications that are often already conducting illegal behavior. The bill is expected to pass through committee with very little opposition, garner large majorities in both houses and see the President's desk this congressional term. An earlier version, now amended, sought to make illegal the use of cookies without explicit permission, which would could have caused many media, research and commerce systems to break.

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