Press Release: Poker Site Signs As New Lingerie Bowl Sponsor (No Link)

After getting cold feet and bowing to interest groups, Chrysler withdrew its planned sponsorship of the Lingerie Bowl, the "alternative" pay-per-view half-time show featuring women wearing next to nothing while playing contact football. Event producer Horizon Productions has found a replacement sponsor signing a deal with PartyPoker.com. Earthquake Media in New York negotiated the deal on behalf of PartyPoker.com but terms were not disclosed. Our guess is PartyPoker got a great deal.

"It is refreshing to have a title sponsor that is decisive and does not allow a few radical groups to dictate how they spend their advertising dollars or with whom they partner," stated Mitch Mortaza, the burn-your-bridges president of Horizon Productions and creator of the even. "Our new partners will allow us to produce the kind of sexy and edgy Lingerie Bowl that made the event such a media darling and fan favorite."