SpotRunner has teamed with LexisNexis to offer local lawyers the ability to easily create TV commercials, reports MediaPost.

SpotRunner and LexisNexis are creating a series of spots geared toward high-profile practice areas that local law firms can then customize easily for their market and with their information.

SpotRunner provides tools so those without resources can create TV ads. By partnering with LexisNexis' Martindale-Hubbell division, which offers professional services to law firms across the country, it expands its base of users. It also provides Martindale-Hubbell with another offering to present to firm clients.

Ads will eventually be able to target specific niches by demographic or neighborhood information.