Online TV creation and buying company SpotRunner has purchased Globe Shooter, a network of local video creators.

Globe Shooter's over 1,200 photographers and videographers are available to advertisers on SpotRunner's platform.

Advertisers that need photos or videos from a given location, for example, can task photographers with assignments, then use the photos in geo-targeted ads.

SpotRunner clients can also customize local TV ads.

The acquisition is touted by SpotRunner as especially valuable for national advertisers that want to build locally-relevant spots for their campaigns.