MediaWeek U.K. published a very long piece on spoof ads, what seems like a growing trend of creative that at first purports to be an ad for a different sort of product. The key risk in these campaigns, of course, is that viewers won't get the fact that they're not really advertising cosmetics for beaten wives (Amnesty International) or a non-existent cell phones (Channel 4). The different types of audiences required different sorts of humor and creative, as well as media placements.