Sports-equipment maker Spalding is giving out basketball answers with a new mobile campaign, reports PROMO Magazine.

Mobile users with basketball questions send a text message to Spalding and then receive a reply. Submitting the question enters that person in a sweepstakes to win one of Spalding's new Never Flat basketballs. Text messaging provider Ask Me Now was tapped by Spalding to handle the incoming messages.

The Spalding website, where people can also enter the sweepstakes, will be promoted in a series of print and online ads.

The company is also holding a separate sweepstakes online, awarding one grand-prize winner a full in-ground basketball system.