Southwest Airlines is entering the "create our ad for us" game with a bit of a twist - it's calling for consumer-generated entries to extend an existing ad campaign. The contest will be held on YouTube, with members of a specially created Southwest group on the site allowed to submit 20-second videos of their most embarrassing moments, which the airline will tie into its "Wanna Get Away?" campaign, AdWeek reports.

Southwest will screen all submissions and remove any videos it deems obscene or otherwise harmful to its brand. Such submissions have plagued similar promotions in the past.

The grand-prize winner will be selected by a panel of judges and will also win a trip for four with two-night hotel accommodations to any Southwest Vacations destination. Through Feb. 20, the public can vote for first, second and third-place winners, who will be awarded free getaways and travel.