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Sorokin Joins Carat Fusion as President

Scott Sorokin has joined Aegis Group's interactive and direct agency, Carat Fusion, as its new president, reports AdWeek. He comes from McCann Worldgroup's MRM Worldwide, where he was the global account lead for Intel. He has worked in online advertising since 1990, when cofounded Grey Interactive.

Sorokin will be based in New York and reports to Sarah Fay, U.S. president of Isobar, Aegis Group's digital network. Toby Gabriner resigned as Carat Fusion's president in November.

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