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Sometrics Launches Ad Platform for Social Media Apps

Sometrics has introduced an ad-serving platform designed for apps developers on social media platforms.

The platform targets ads based on a variety of data points, including geography, demographics, interests, and user interactions on a given social network.

Such targeting capabilities, which Sometrics claims are unique, are expected to eventually drive CPM rates up to $1 or $2 — a higher rate than other application-based ads charge.

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