Tobasco and Honda, both Superbowl advertisers, both saw their website performance dip to page downloads as long as 20 seconds, according to Keynote Systems figures noted in an e-Commerce Times rundown of Superbowl stats and effects. Movie makers Sony Pictures and Paramount also saw their sites suddenly become 75 percent slower. An executive at Akamai, a company that helps firms keep their sites up under enormous stresses, said the company helped 22 of the Superbowl advertisers keep their sites up, and the immense traffic that followed the ads provided hard to refute evidence that television advertising supported web efforts and vice versa. Among the advertisers, though, the packaged goods and entertainment categories seemed to do very little to take advantage of what could have been expected to be increased web traffic.