MarketingExperiments.com Reviews 25+ Web Metrics Solutions
How could three separate web metrics programs be given access to the exact same numbers (526 orders), and yet deliver a set of metrics that are 276 percent apart? (2) How can Google's Adword Select program report 7,706 more clicks than our actual log files report? (3) More importantly, how can a marketing team make effective decisions if they don't have accurate numbers?
Over the last six months, researchers at MarketingExperiments.Com have tracked more than 36,000 orders, studied 800 pages of advice, analyzed more than 10 GB of data, and reviewed 22 web metrics products.
MarketingExperiments asserts that "If someone (1) clicks on your link in Google Adwords, (2) visits your site, (3) returns to Google, and then (4) hits the back button, Google counts this as another billable click." Sounds fishy to me.
