Though most B2B marketers are not revising marketing budgets in response to concerns about the economy, others are making adjustments this year, according to a survey by BtoB magazine, reports MarketingCharts.
The online survey of 684 B2B marketers conducted during the last week of January and the first week of February found as follows:
- 58.3 percent of marketers have not revised their original 2008 marketing budgets in response to concerns about a possible recession in the US.
- 29.4 percent have revised their marketing budgets down due to recessionary concerns.
- 12.3 percent have revised their budgets up.
Among those that tapered their budgets, the section most likely to suffer declines was print (cited by 45.3 percent of marketers).
Among those that increased their budgets, the areas cited as likely to undergo the greatest increase was online (cited by 48.5 percent).
For some more data, see the coverage by MarketingCharts.