Crispin Porter + Bogusky received the only Grand Clio awarded during the 2005 Clio Awards' Internet, Content & Contact, Print, Design & Innovative Media gala on Monday, AdWeek reports. CP+B's Burger King Subservient Chicken campaign (see below), which won the Grand Clio, also picked up the two golds awarded in the Internet category and an integrated gold award. "Subservient Chicken marks a real change in online advertising…. It's not about highfalutin' technology. It was a single great idea, that was simple and funny," AdWeek quotes this year's Internet category jury chairperson as saying.
The Integrated category yielded two gold and one bronze winners. Taxi in Toronto picked up a gold for the Canada Film Center Worldwide Short Film Festival work. And CP+B won a gold for the Subservient Chicken campaign. In total, 16 gold, 43 silver and 94 bronze Clios were awarded for the various categories (print, billboard, design, innovative media, student, etc.).
Recent Subservient Chicken/Viral Marketing Stories:
- BK Follows Viral Chicken with Ugoff
- Viral Marketing Promotions Boost Sites to Top
- Subservient Chicken Defended
- Subservient Chicken Drives Traffic
- Correction: BK Chicken Was Porn Spoof
- Wired: BK's Chicken Effort a Porn Takeoff
- BK Spreads Viral Chicken
- JibJab Releases Newest: 'It's Good to Be in D.C.'
- JibJab Strikes at Threatening Copyright Holder
- JibJab Handicapped to Win Rights Suit
- JibJab Threatened with Silly Suit
- Popular Bush/Kerry Satire More Popular than Real Things
- Political Satire Exploits Viral Power
