ClickZ: Diller Extends Socializing with Search
Social network ZeroDegrees is publishing versions of user profiles linked together in a way designed to provide search engines with highly reliable, relevant relationship information. ZeroDegrees users may find their linked homepages moving higher up among search engine results. The firm plans to charge for its social network, answering critics that painted the social networking industry segment as an unsupportable fad. Other paid services the company may provide in the future include job searching functions, direct lead generation, targeted advertising and classifieds.
