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Social Analytics Firm: Facebook Providing Better Deal to Marketers | GMD: Online Media Bifurcating to Sponsorships versus Slush | Agency Moves to Take Clients Off Open Exchanges

Social:

  • A European social analytic firm published a paper that indicates social interactions are on the increase.

Media:

  • An interview with a group media director of a large agency confirms that media is bifurcating into limited inventory opportunities at high CPM rates and a great pool of increasingly commoditized impressions.

Agencies:

  • GroupM's move to pull its clients from open exchanges marks what might be the beginning of a programmatic turf war, with agencies and other types of partners funneling marketer accounts into their own tech stacks. Marketers at this point, dazzled by Powerpoint presentations showing nifty targeting technologies, don't appear to be taking issue with what could result in less competition for their dollars.

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