The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

Social Analytics Firm: Facebook Providing Better Deal to Marketers | GMD: Online Media Bifurcating to Sponsorships versus Slush | Agency Moves to Take Clients Off Open Exchanges


  • A European social analytic firm published a paper that indicates social interactions are on the increase.


  • An interview with a group media director of a large agency confirms that media is bifurcating into limited inventory opportunities at high CPM rates and a great pool of increasingly commoditized impressions.


  • GroupM's move to pull its clients from open exchanges marks what might be the beginning of a programmatic turf war, with agencies and other types of partners funneling marketer accounts into their own tech stacks. Marketers at this point, dazzled by Powerpoint presentations showing nifty targeting technologies, don't appear to be taking issue with what could result in less competition for their dollars.


Related Topics


Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research