Avesair Rolls Out Mobile Marketing Suite

A major movie studio (or the advertising agency acting on their behalf) can easily incorporate an SMS trivia program into a larger integrated media campaign by adding a `short code' onto a billboard advertisement or packaged good wrapper. In this example, a consumer may see a billboard for the upcoming movie enticing interested parties to send a text message using a short code — for example 445566 — from their mobile phones to enter a sweepstakes. By sending a text message to the short code, the consumer is immediately presented with an SMS confirming their desire to enter. If the consumer replies "yes" and answers a few short movie-related trivia questions, he or she is immediately entered into a sweepstakes to attend an advance screening

Great, all we need are more people trying to talk and drive at the same time. Aside from that, Avesair at least makes the process of managing a wireless campiagn a bit easier.