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SMS Marketing Gets Complaints in the UK

Brand Republic: Complaints Rise Ten-Fold as Text Marketing Takes hold

Complaints about SMS marketing rose ten-fold during 2002, but the entire sector only drew 65 complaints for the year.

According to the Advertising Standards Authority, complaints about advertising on the internet rose by 36% from 750 in 2001 to 1,016 in 2002. Internet advertising was the fifth most-complained about medium last year, up from number seven last year.

Bummer. Hope it goes better over here.

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