Brand Republic: Complaints Rise Ten-Fold as Text Marketing Takes hold
Complaints about SMS marketing rose ten-fold during 2002, but the entire sector only drew 65 complaints for the year.
According to the Advertising Standards Authority, complaints about advertising on the internet rose by 36% from 750 in 2001 to 1,016 in 2002. Internet advertising was the fifth most-complained about medium last year, up from number seven last year.
Bummer. Hope it goes better over here.