Gatner: GartnerG2 Says Mobile Industry Obsessed By Third Generation (3G), and Has Forgotten The Consumer

According to GartnerG2 research, 62 percent of all adults across the major European countries now use a mobile phone. Today, 41 percent use SMS, compared to 30 percent that use the Internet. Last year, 28 percent used SMS compared to 29 percent who used the Internet. GartnerG2 said that SMS has therefore become a powerful marketing tool, which can be more important than the web for a range of activities. GartnerG2 said mobile operators must now actively encourage the responsible use of mobile marketing, because it will help evolve the mobile phone beyond person-to-person communications.