East Coast's Prep-Unit

Hoping to leverage the coast-side patriotism of preppies, Diageo's Smirnoff is launching its second "Tea Partay" video this week.

Launched in August of last year, the original video, which garnered some 3 million views on YouTube had New England preps rapping about their lavish lifestyles.

The second video will establish a West Coast, East Coast rift by introducing the "Boyz N The Hillz," who rap about Smirnoff Green Tea and the West Coast's "green" lifestyle while introducing Diageo's Smirnoff Raw Green Tea, according to MediaPost.

Last year's video won a Golden Lion at Cannes and the Award for Advertising Excellence by the Association of Independent Commercial Producers.