Pretty as a pixel

Starcom MediaVest Group has nabbed Brooke Nanberg from Avenue A/Razorfish to serve in a newly redesigned digital unit, reports MediaPost.

The new unit, Pixel, will offer more creative services than SMG previously had on its menu. Pixel will operate under the Starcom unit.

Creative work will focuse initially on online ads and other digital outlets, areas where the Pixel team has experience. Responsibilities could expand into other media over time.