Yesterday Eyeblaster launched Smart Versioning, a tool that lets users modify aspects of new or currently-running ads, including images, text, video, audio, typeface and language.

Updates can be made dynamically, maximizing an ad's potential to convert users as marketers gather new data about them. The feature set promises to improve relevancy, cut costs and make global campaigns more amenable to local markets. It can be integrated into regional and seasonal efforts, as well as behavioral, contextual and geo-targeted ones.

CEO/co-founder Gal Trifon of Eyeblaster plugged Smart Versioning's capacity to optimize budgets and squeeze "the best performance" from digital media-based creative "through improved relevancy, without incurring costs or delays."

Naturally, it was also positioned it as a weapon against the glum economic clime: "Now more then ever, advertisers are focused on squeezing every ounce of performance out of their ad spends," Trifon sympathetically proclaimed.

Smart Versioning is currently in beta.

In October 2007, Eyeblaster released Channel Connect, which enables marketers to track and launch pre-, mid-, post-roll and overlay ad formats in online videos. Channel Connect's analytics capabilities spread to search in September 2008.