eBay: Super Bowl TV Commercial by Boone/Oakley
2003/11/11_mpp.html">Marketplace reports that a small ad agency, Boone/Oakley, put up a classified on eBay that begins:
You are bidding on a strategically sound, creatively brilliant Super Bowl television commercial concept, from the creative minds of one of the hottest ad agencies in the country: Boone/Oakley.
Stop paying exorbitant ad agency fees for creative that doesn't do the job. Get the good stuff that sells lots of product. At a fair price. A price that you set yourself. Start the bidding now. What have you got to lose? Nothing. Except that over-paid under-producing set of posers that you currently call your ad agency.
We've seen remnant media auctions (those of us around long enough can remember, for instance, the now-defunct OneMediaPlace, formerly AdAuction.com), but public bids for creative work on TV commercials… that's a new one on me. Not bad for PR, in any event. (Bid as of this blogging: $20,000.)