Small businesses are finding that having mobile-friendly websites is beneficial for pulling in business, reports the Wall Street Journal.
The proliferation of low-cost and easy-to-use software is helping mobile website development move from just big companies to small ones that don't have dedicated IT staffs.

Many services now offer not only the ability to register a ".mobi" address but to build the site online with little technical expertise needed.

That lets small businesses connect with mobile-connected users either directly or through mobile search in a way that is more user friendly.