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Site VP Marketing Advocates Tear Sheets

iMedia: Digital Tear Sheets - Live

MarketWatch VP of Marketing Dan Silmore writes that he's amazed more ad sales groups haven't implemented an online equivalent to the tear sheet, the copies of ads that many media companies send their advertisers. While it might not seem terribly important to most advertisers, to some it is, and Silmore reports it's very easy to do.

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Site VP Marketing Advocates Tear Sheets

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