MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

Sirius, XM Unveil a la Carte Pricing Plans for Post-Merger

XM and Sirius Satellite Radio have issued a joint press release that details the different options that will be available to subscribers after the merger - always assuming, of course, that the merger is allowed to proceed, reports MediaBuyerPlanner.

XM and Sirius will file joint reply comments with the FCC.

The filing will include detailed programming and pricing plans, including two a la carte options. One option will allow subscribers to choose 50 channels for $6.99 - a 46 percent decrease from the current standard subscription rate of $12.95.

The second option will allow subscribers to choose 100 channels, while SIRIUS customers may select from some of the best of XM's programming. XM subscribers in turn can select from popular SIRIUS programming.

The combined SIRIUS-XM will also offer several other new programming packages, including two "family-friendly" options. Those choosing one of the "family-friendly" options will be able to block adult-themed programming and receive a price credit.

A la carte programming will be available beginning within one year following the merger, and the other programming options will be available beginning within six months following the merger.

Related Topics

major players news
biz buzz
best practices
ad buying & planning
branding
co-op marketing & partnerships
b2b
cross media
major brands
ad targeting
major account moves

Search

sponsor
E-Mail This Story email this story «
Related stories:

Subscribe to MarketingVOX|News

MARKETING JOBS