eWeek: Campaign Site Finds Darker Side of Web Branding

The bush campaign lost the race to register its campaign site's .org domain name, and the winner - Chickenhead Productions - has been running amok ever since, subtly parodying the Bush site and even publishing insider emails that mistakenly make their way to the .org domain. The problem for the Bush-Cheney campaign is perhaps a more dramatic example of what many brands face. Instead of internal memos being mocked, however, commercial brands find similar-sounding domain names used for phishing attacks and other brand-denigrating activities.